PROMO VIDEO GUIDELINES

A promotional video increases student interest and introduces your work to a broader audience.

Before shooting a promotional video, you will need to provide a draft script.

The structure we recommend using looks like this:

  • Open with an intriguing question or proposition
  • Introduce yourself briefly
  • Explain how the course approaches the opening question/proposition
  • State what students will do in the course
  • End with an invitation to enroll

Here is an example of what that looks like in practice:

The script should be under two minutes long. If you would like to make sure your script comes under the two-minute mark when read at a casual speed, this script timer can help you do it.

We look forward to helping you spread the word about your online course!